Orchard Acuity – Privacy Policy
Orchard Acuity is committed to processing personal information about our customers in ways that comply with its legal and regulatory obligations.
Data collection
Orchard Acuity may collect personal information which we receive when you contact us. We may collect the following types of information:
- your name, address, email address, telephone number(s) and other contact details.
Website cookies
Cookies are small files of letters or numbers downloaded onto a device when users access websites. They are widely used in order to make websites work, for example to make the videos play, or to work more efficiently, as well as to provide service information to the owners of the site.
Gathering information on how a website performs is important for all businesses – the information is critical to understanding how a website is functioning, of the articles and pages that a visitor uses the most and ultimately how the visitor experience can be improved. Many companies will use third party organisations to generate this information, and the data that is collected will be shared with both the website owner and the organisation providing the website analytics, with the analytics provider then using the information for their own data mining purposes. This information is frequently transferred outside of the UK and the European Union.
Why do we collect this information?
We collect your personal information to:
- provide you with services that you may request from us.
- to allow us to communicate with you.
- for necessary administration purposes.
- meet our legal and regulatory obligations.
How do we collect this information?
We collect personal information directly from our customers: e.g. when you contact us.
We are committed to keeping your information up to date. If you believe that we have made an error, then please contact us as outlined below and we will use reasonable endeavours to correct.
Keeping your information safe and secure.
Orchard Acuity is committed to keeping customers’ personal information secure to protect it from being inappropriately or accidentally accessed, used, shared or destroyed, and against it being lost. We endeavour to ensure that our suppliers take similar steps to keep your data secure. We take organisational measures to keep information secure and provide regular training for staff on data protection.
However, we understand that even the best laid plans can sometimes go wrong, and therefore we have developed a breach management process. In the unlikely event that we, or one of our partners or suppliers, accidently compromise the confidentiality, integrity or availability of your data, then we will endeavour to notify you within 72 hours of becoming aware of the incident. We will do this by informing you via the contact details that we have recorded on our booking system database.
Third party (Sub-Processor) organisations
For our general day to day data processing activities, we use third party organisations to help us administer and monitor the services we provide:
- for financial accounting
- to help us improve our services
- for the administration of our website
- for any legal guidance in the provision of our services
For full details of the third party suppliers we use, please contact us at the address below.
Access to your personal information is only allowed when required by the law or is required as part our fulfilling our service obligations. We do not, and will never, sell your personal information with other third parties.
How long do we keep personal information ?
We will only retain customers’ personal information for as long as is required to carry out a particular purpose or to meet a particular obligation. In order that we are able to provide the best possible service to you, we have agreed and documented retention schedules that we consider to be relevant and proportionate to the service we are providing. If you would like more information on our retention periods, then please contact us, using the details below.
Legitimate Interest
From time to time, we may process your information as part of the day to day running of Orchard Acuity Ltd. It is in our interests to ensure that our processes and systems operate effectively in order that we can continue the high quality of service to you.
This may include processing your information to:
- Monitor, maintain and improve internal business processes.
- To send you news updates
We may send you marketing emails, letting you know about our news, offers, events and new services that we think may be of interest to you. However, we understand that needs and requirements may change, and you may opt out at a later date by writing to us at info@orchardacuity.co.uk or by selecting ‘unsubscribe’ in the email link. We will not send you information if you’ve asked us not to. You have a right at any time to stop us from contacting you for marketing purposes.
Access to personal information
We take the management of your information very seriously. Please do contact us if:
- you feel that any information which we may have about you is incorrect
- you want to see what personal information we hold about you (and receive a copy)
- have any queries regarding the accuracy or the processing of your data (including any mis-use or unauthorised use)
- want to withdraw your consent where any processing is based upon consent
If you ever have any concerns that we are not processing your personal information in accordance with the law, please contact us using the email address or postal address as follows:
Orchard Acuity Ltd
c/o Lowson Ward
292 Wake Green Road
Birmingham
B13 9QP
Or by emailing us at info@orchardacuity.co.uk
If you are still concerned, you can contact the Information Commissioners Office at www.ico.org.uk
Changes to our Privacy Policy:
We keep our privacy policy under regular review, and we will place any updates on this web page.